In a rare UK appearance, international web usability guru Gerry McGovern will be the keynote speaker at the third annual Building the Perfect Council Website event presented by Socitm Insight and Headstar in London on 16 July. Considered by many to be the world's leading authority on effective web content, Gerry McGovern will speak on what drives people to council sites, and how to ensure they get what they want. Other sessions at the event cover the use of 'Web 2.0 techniques' on council websites; how to procure accessible software; the mysteries of website statistics; take-up: why it matters and who's responsible; and designing for diversity. Special rates are available to all Socitm Insight subscribers and other public sector delegates. Book now at: http://www.headstar-events.com/council08/.